Hey everyone, Diddy and his posse just discovered a new word! In fact, Diddy loves the word "swag" so much, he announced last night that he's changing his name to "Swag" for the next seven days only. Sean Combs, Puff Daddy, Puffy, P. Diddy, Diddy, and now Swag -- for a week.
What is this "swag"? It's short for "swagger," for one. The Urban Dictionary has over a dozen pages of definitions for the indefinable word, but in recent months, it's been adopted by the controversial hip-hop collective Odd Future to represent something that's "cool." It's essentially just a cooler way of saying "cool," which is why we're all confused by Diddy's jovial reaction to the word. Maybe there's a secret meaning we're unaware of.
Diddy is so enamored with "swag," he's also launched a Twitter page to capture the ramblings of his week-long alter ego "Swag." For instance, did you know that "Swag" went to The Hangover Part II premiere last night? After that, "Swag" drove around town with Nas. These are all
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