Not to be outdone by the hip-hop all-star teams currently playing for Lil Wayne's Young Money Entertainment, Jay-Z's Roc Nation and Kanye West's G.O.O.D. Music, Eminem is beefing up his Shady Records roster with a pair of big-name signings: hip-hop supergroup Slaughterhouse (featuring Crooked I, Joe Budden, Royce da 5'9" and Joell Ortiz) and, most importantly, Alabama rapper Yelawolf, who The Amp named one of 2010's Best New Artists. The signing also means that the undisputed best white rapper in the world (Eminem) and the best up-and-coming white rapper in hip-hop (Yelawolf) will now operate on the same label, giving Shady Records the Park Place/Boardwalk of hip-hop. "It's the new generation of Shady Records and as we're trying to rebuild our label, it's exciting for hip-hop and with all of these forces coming together and with what everybody's capable of on the mic, it's gonna be fun," Eminem said in a statement.
Yelawolf's major label debut "Truck Muzik 0-60" -- which Shady Records calls a compilation of mixtape and unreleased tracks and not a major label debut -- arrived on Interscope subsidiary and former alternative rock powerhouse DGC Records, but the Alabama rapper's real major label debut will come out under the Shady umbrella. "Considering where I'm from and the s--- I've been through, it's hard to put into words what partnering with Shady means to me, my team at Ghet-O-Vision, and my state of Alabama," Yelawolf said in a statement. "I can tell you that when you're willing to give your life up to see a dream through, the reward is great. And now that I've become an apprentice to one of the greatest artists in the world, my potential reaches beyond anything I ever imagined." We can't wait for their first collaboration.
- Young Money Entertainment
- Shady Records