Ironically, it was Bowie himself that inspired Terra Firma's ill-fated takeover of EMI after the singer's innovative idea to sell fans 10-year "Bowie Bonds," or rights to future royalties from Bowie's catalog, presented a clever new approach to further monetizing an artist's music. However, before Terra Firma could employ Bowie's strategy on a widespread basis, the global recession and the music industry's crippling sales dive sent EMI spiraling into debt. In short, no "Bowie Bonds," no Terra Firma purchase, and EMI might still be flourishing instead of watching as their best artists flee. Following a lengthy lawsuit, EMI has since been under the ownership of Citigroup, who has been looking to sell the major label but have so far found no takers, despite plenty of interest. If Bowie does end up leaving EMI, it could result in an even lower bid for the struggling label at auction.
A move to another record company would likely result in the reissue of Bowie's entire catalog, even though his discography has been released and re-released countless times already. That means deluxe editions of Low and Lodger, but any label that scoops up all his past albums probably won't be getting a new LP from the singer, since Bowie has essentially retired from music.
- Terra Firma
- David Bowie
- Paul McCartney