Rocawear.comThanks to Jay-Z, you can now purchase solidarity and wear a mass-distributed symbol of grassroots anger. Always looking for ways to satiate the wealthiest segment of the population, proud 1% member Shawn Carter has created a t-shirt line to capitalize on the headline-grabbing Occupy Wall Street movement. The new Rocawear tee—which comes out today—reads "Occupy Wall Street" in stark white letters but scribbles out the 'W' and throws in a red graffiti-style 'S,' making the message "Occupy All Streets" instead.
Business Insider was kind enough to contact Rocawear and determine that the corporation is not familiar with the concept of irony. "At this time we have not made an official commitment to monetarily support the movement," a spokesperson for the $700 million-earning corporation said, although they acknowledged the $22 shirts are "created in support of the 'Occupy Wall Street' movement."
What's more, "Rocawear strongly encourages all forms of constructive expression, whether it be artistic, political or social." Or more importantly, economic expression! Like conveying your interest in reform by co-opting an anti-greed slogan to make a streamlined buck. Also awkward: Rocawear recently partnered with Pharrell's clothing line, , which is inclusively titled "Billionaire Boys Club."
But hey, this is America and Jay-Z is free to use any non-trademarked phrase out there to help him join that wealthiest .0001%. And go easy on him! He's going to have another mouth to feed before too long, and that little girl's billion-dollar trust fund won't build itself.