Though the TC4 delay isn't official yet, we were getting suspicious about whether the album would actually arrive by May 16th; we're less than a month away, and there's still no album cover, no second music video, zero promotional campaign, and the hype surrounding TC4 was a little too mellow for what's expected to be the biggest hip-hop album of 2011. Most telling, perhaps, is that the album doesn't even have its own Wikipedia page yet.
Another reason why Tha Carter IV may have been pushed: Universal probably wanted to avoid a sales battle between TC4 and Lady Gaga's Born This Way, which comes out the following Tuesday. As it stands now, Gaga would slaughter in that match-up. Also, we're two singles into TC4 -- "6 Foot 7 Foot" and the Rick Ross retread "If I Die Today" -- and neither song has made half the impact of either "Lollipop" or "A Milli." If this album hadn't been branded the fourth in Tha Carter series, that wouldn't be a problem, but because it's IV, the expectations following up the multi-platinum III are high, and the fourth installment isn't quite there yet.
[Photo: Kevin Mazur/WireImage.com]
- Tha Carter IV