Amplifier

MC Hammer Too Legit to Quit His Search Engine Dreams

By | Amplifier – Thu, Oct 20, 2011 6:09 PM EDT

In the near future, if MC Hammer has his way, people won't be "Googling" when they punch their names into a search engine, they'll be "Hammering" themselves. The rapper/pastor/punchline/entrepreneur was at San Francisco's Web 2.0 Summit yesterday to introduce his new site WIREDoo, a "deep search" engine. For instance, InformationWeek writes that if someone searches a zip code, WIREDoo will show "the schools, homes, information on the community, shopping, crime rate," etc. By that logic, Hammering "parachute pants" will yield results like prices, designers, retailers, and a link to the "U Can't Touch This" video.

It's all too tech-y for The Amp, but InformationWeek calls the search engine "impressive," so maybe Hammer caught the attention of Google co-founder Sergey Brin, who was in the audience. Hopefully for MC, WIREDoo (currently in pre-Beta mode) enjoys a longer lifetime than his previous endeavor DanceJam, a music talent site he launched in 2008 that's been dormant since last October. Check out the Web 2.0 demonstration below:

News for You

  • Restaurant learns online reviews can make or break

    SCOTTSDALE, Ariz. (AP) — It was the customer service disaster heard around the Internet.

  • Attorney: Donald Trump lied on stand

    CHICAGO (AP) — The attorney for an 87-year-old woman who accuses Donald Trump of cheating her in a skyscraper condo deal told Chicago jurors on Wednesday that he was personally repulsed by the "Apprentice" star whom he said lied on the witness stand.

  • Debbie Reynolds: We all knew Liberace was gay

    BEVERLY HILLS, Calif. (AP) — In the new film "Behind the Candelabra," veteran entertainer Debbie Reynolds has just three major scenes to flesh out one of the most complicated figures in piano-playing showman Liberace's life: his loving but sometimes manipulative mother Frances.

  • 87-year-old woman loses to Trump in civil case

    CHICAGO (AP) — An 87-year-old grandmother took on billionaire Donald Trump. And on Thursday, she lost.

  • The new consoles from Microsoft, Nintendo and Sony

    NEW YORK (AP) — Microsoft is the last of the three big video game console makers to unveil its latest gaming system. The unveiling comes nearly eight years after the Xbox 360 went on sale. It follows last fall's debut of Nintendo's Wii U and a preview in February of the upcoming PlayStation 4 from Sony.

  • Singer Kellie Pickler named new 'Dancing' champ

    LOS ANGELES (AP) — Kellie Pickler came into the final "Dancing With the Stars" episode in second place but finished in first.

Show More