In the near future, if MC Hammer has his way, people won't be "Googling" when they punch their names into a search engine, they'll be "Hammering" themselves. The rapper/pastor/punchline/entrepreneur was at San Francisco's Web 2.0 Summit yesterday to introduce his new site WIREDoo, a "deep search" engine. For instance, InformationWeek writes that if someone searches a zip code, WIREDoo will show "the schools, homes, information on the community, shopping, crime rate," etc. By that logic, Hammering "parachute pants" will yield results like prices, designers, retailers, and a link to the "U Can't Touch This" video.
It's all too tech-y for The Amp, but InformationWeek calls the search engine "impressive," so maybe Hammer caught the attention of Google co-founder Sergey Brin, who was in the audience. Hopefully for MC, WIREDoo (currently in pre-Beta mode) enjoys a longer lifetime than his previous endeavor DanceJam, a music talent site he launched in 2008 that's been dormant since last October. Check out the Web 2.0 demonstration below: