There's got to be something in the Perrier backstage at the AMAs, because falling flat is just what that show does. Last year, Jennifer Lopez slipped and landed on her rear end when a dance stunt went awry during her performance of "Louboutins" (2:52 mark). "Yeah, I meant to do that. That was part of the choreography," she later joked while dying inside. Adam Lambert also stumbled during a "For Your Entertainment" that fell flat in nearly every sense: The "American Idol" runner-up sang off-key, offended a huge chunk of his fanbase, and tumbled when his foot got caught on a piece of scenery (he recovered by executing a nifty tuck-and-roll, grabbing a cane, and groping a female dancer). "I hit the platform and I didn't know what was going on. I felt like when you spray a cockroach and its legs are up in the air," he told MTV.
Even though this year's show featured nearly all of pop music's biggest names -- Taylor Swift, Justin Bieber, Rihanna, Katy Perry, the Black Eyed Peas, Miley Cyrus, Pink -- ratings also took a nose dive. According to Billboard, 11.6 million viewers tuned in, which is the ceremony's lowest-ever ratings and a hefty 22 percent drop from the '09 show, which touted a big performance from Lady Gaga and Lambert's fresh-from-"Idol" closer. A few notable names were missing Sunday night: Kanye West (who's about to have one of the biggest sales weeks of the year), Eminem (who has the year's best-selling album), Lady Gaga (who's in the studio making what will likely be 2011's top-selling album), Britney Spears (who's been proven to boost MTV's award show ratings even when she's only 30 percent conscious), and anyone representing real rock music.
Here's a little tip for next year's AMAs: the White Stripes. Seriously, the kids are still buying their non-new music.
[Photo: Lester Cohen/WireImage.com]