Who's Number One: Lady Gaga's extremely aggressive campaign to get her music heard everywhere from CVS to FarmVille has netted her a 1.1 million opening week for Born This Way. According to Nielsen SoundScan's figures -- which count 440,000 copies of the album sold for 99 cents on Amazon's MP3 store -- Gaga is a record-breaking monster. Born This Way earned the highest sales week since 50 Cent's The Massacre in 2005, makes Gaga the fifth woman to ever crack a million sales in a single week, and is only the 17th album to move a million in a week since SoundScan started tracking data in 1991. Lady Gaga is also, however, the first to have her album sold for less than a buck its opening week in a mind-boggling PR gamble. The Amazon haul represents 40 percent of her sales, meaning Lady Gaga literally went Number One the cheap way. Billboard's counting all the sales equally, but her final tally really should come with an asterisk.
Who's Bummed Out: Brad Paisley, whose 153,000 opening week for This Is Country Music in Number Two seems really unimpressive by comparison. Paisley has yet to hit Number One, and had Gaga come out a week later, he would have had it on lockdown.
So That Means ...: Adele's 21 dipped to Number Three with 126,000, and yet another Glee release debuted in Four with 80,000. A comp titled Maybach Music Group Presents Self Made Vol. 1 arrived at Number Five (59,000), followed by the 38th Now! collection (45,000). The combined powers of boy bands New Kids on the Block and Backstreet Boys propelled NKOTBSB to a Number Seven debut with 40,000, and MGMT-y band Foster the People's Torches arrived in Eight with 33,000. Two Top 200 perennials -- Jason Aldean's My Kinda Party and Mumford & Sons' Sigh No More -- rounded out the Top 10 with 33K and 25K, respectively.
Other Notable Debuts: American Idol winner Scotty McCreery's digital album of songs from the season took Number 11 with a solid 23,000.
And Michael Jackson Charted How? For the first time in 15 years and 11 months, the King of Pop is Number One on Billboard's Dance/Club Play Songs chart with "Hollywood Tonight" from the posthumous album Michael.