Scott Borchetta at the CMA FestivalAt the CMA Festival, you're used to seeing artists making personal appearances on the convention center floor. Executives? Not so much. But Big Machine founder/president/CEO Scott Borchetta isn't exactly your traditional "suit," and given his unusual level of visibility at the consumer level, hardly anyone batted an eye when he did a two-hour session with a rapt crowd of country music fans over the weekend.
A good number showed up wanting advice on how to get their demos to the right people, naturally. Others fell into the what's-Taylor-really-like category, of course. Borchetta delivered on all counts in an hour's worth of Q&A with the attendees and Twitter questioners. Among the label chief's observations and revelations:
* The label is "hoping" that Taylor Swift's fourth studio album will be out in October, though she's still in the thick of writing as well as recording. And unlike the solely Swift-written Speak Now, this one's all about the collaborations. "She is writing with moreRead More »from Scott Borchetta on Taylor, Tim, Martina, the Band Perry… and the Personalized Machinery of Big Machine