photo: Kevin Winter/Getty Images
Things aren't lookin' pretty for Lady Gaga's ARTPOP.
The album drops from No. 1 to No. 8 this week, a big disappointment given that Gaga's previous album, Born This Way, spent its first two weeks at No. 1. After two weeks, ARTPOP has sold 305K copies; after two weeks, Born This Way had sold 1,285,000 copies (including 845K at full price).
Gaga's album sales dropped by 82 percent this week. Only three No. 1 albums in the Nielsen SoundScan era have experienced such steep drops in their second week. (Madonna's MDNA dropped by 87 percent in its second week; Gaga's Born This Way dropped by 84 percent; Mac Miller's Blue Slide Park dropped by 83 percent.)
But maybe it's not fair to make too much of this. Albums are simply taking steeper second-week drops than they used to. Of the 10 chart-topping albums that have experienced second-week drops of 78 percent or more, nine have been released since December 2010.
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