Posts by Peter Chakerian
- Peter Chakerian at Stop The Presses!3 yrs ago
TV advertisers must hate shrewd commercial blockers like me.
Like Mick Jagger, I don't care how white my shirts can be. With two toddlers less than 4 years old at home, those shirts are usually mottled with PB&J, mustard or sweet potato puree anyway.
Translation: All I want to do is get through my shows with limited interruption because I never know when "Pride" and/or "Joy" might wake. This makes the DVR fast-forward remote button my best friend.
That said, I'm not sure who is doing Kia Motors America's latest round of commercials. But you got me, people. Just not the way you might have hoped.
Burning through a late-night NBA game one Thursday, my Sony Bravia and I have a double-take: a group of hoodie-cloaked hamsters have foregone the Hartz Habitrail for rapping and low-riding around the inner city in a Kia Soul and a toaster .
OK, wait. What?
Pause. Rewind. Play from point of the red "Hamstar" hood toss.
Next thing I know, I've played this commercial five times--taking in Black Sheep's eternally infectious "The Choice Is Yours," bobbing to the mantra, You can get with this/Or you can get with that .