Blog Posts by Suzanne Baran

  • The Grammys’ Winning New Ad Campaign

    When you think of the Grammy Awards, "snorefest"is a nice phrase which comes to mind. Consistently, The National Academy OfRecording Arts & Sciences puts on a lackluster show--year after year afteryear. Last year they achieved a ratings low. It'sMTV's Music Awards that garner themost eyeballs and hype.

    But this week the Academy threw down, launching the biggestadvertising campaign in the organization'shistory for the 51st Grammy Awards on February 8. According to Evan Greene,the Academy's CMO, the campaign cost"in the mutli-millions" and is the most the organization has spent onan ad campaign in its history.

    Developed by ad agency TBWA\Chiat\Day, the campaign includestelevision, radio, out of home, print, and online. In the TV ads, portraits ofsingers such as Thom Yorke, Rihanna, and Stevie Wonder are drawn onscreen usingtitles of songs that were critical to their development. The artists are heardtalking about importance of music.

    Here's where itgets dicey. The Boo

    Read More »from The Grammys’ Winning New Ad Campaign
  • Bad Eliots Are The Cat’s Meow For Snapple

    Another indie band lands a hot ad spot and lots of attention.

    A guy drinks from a bottle of Snapple Antioxidant Water, and hears bubblewrap popping. He looks scans his surroundings and notices the entire city is covered in the stuff. Off he goes, bouncing and rolling down stairs. In one single bound, he leaps off a rooftop.

    Check it out:

    The song playing in the background is "Cat's Meow" by the Bad Eliots. These relatively unknown artists hail from New York City. Their name hasn't become a household legend yet--but the musicians who make up the band are pretty close to it. Lead singer and multi-instrumentalist James Rotondi boasts an impressive career with the band Air and Mike Patton's Mr. Bungle. Drummer Ant Cee played with Megadeth, the Deftones, and on the Warped Tour. Bassist Jony Matias runs a studio and is a member of the Crash Moderns, and guitarist Paul Riario is the maestro behind a successful cover band called the Monster.

    So what's so grand about these fellas? Well,

    Read More »from Bad Eliots Are The Cat’s Meow For Snapple
  • Chairlift Gets A Boost From iPod Nano Ad

    If you haven't seen the commercial for the brand-new, even slimmer iPod Nano--now is your chance:

    Apple made Canadian indie artist Feist a star, and after the MacBook Air ads, Israeli singer-songwriter Yael Naim became ubiquitous every time the ad ran between our favorite TV shows.

    Most recently, the Ting Tings' tune, "Shut Up And Let Me Go," was featured in heavy rotation for Apple's iPod + iTunes ad.  

    This time, the marketing gurus at Apple create another feast for the senses. The commercial begins with iPod Nanos lined up in a rainbow patterns sprawled with album art on their screens. Virtual paint starts to drip down from each device. Lyrics play in the background: "I tried to do handstands for you / I tried to do handstands for you / Every time I fell on you, yeah / Every time I fell for you-ooh-ooh-ooh / For you."

    The lucky band behind the song is Brooklyn-based trio Chairlift. Their tune "Bruises" is upbeat and bubbly in the electronic, avant-pop tradition, with a light

    Read More »from Chairlift Gets A Boost From iPod Nano Ad
  • Singing Their Way To The White House: Campaign Songs

    Presidential candidates have long had a strange and wonky relationship with popular music. The first real hurrah of dedicated, candidate-specific campaign songs began in the 1952 election. The great songwriter Irving Berlin wrote, "I Like Ike" for Republican nominee Dwight D. Eisenhower. The song was popular and one of the last famous election slogans put to music. Some argue that this tune helped Ike beat Adlai Stevenson in the general election.

    Eight years later, the first modern election was held. In 1960, John F. Kennedy ran against Richard M. Nixon. This was the first election with televised debates, and Kennedy's youth shone through. His campaign song was aptly titled "High Hopes," with music by Jimmy Van Heusen and lyrics by Sammy Cahn. Frank Sinatra recorded it in 1959, and it was widely popular by the time Kennedy repurposed it.

    Republican rival Richard Nixon used a song called "Click With Dick," by Oliva Hoffman, George Stork, and Clarence Fuhrman. Though this campaign

    Read More »from Singing Their Way To The White House: Campaign Songs
  • Inside Scoop On Outside Lands

    There were 65 bands, dozens of vendors, and about 130,000 attendees over the three-day San Francisco Golden Gate Park Outside Lands music festival. The weekend indicated a few firsts: the first time a concert was held after dark in Golden Gate Park, and the first time (quite recently) that a multi-day event took place in a Recreation & Park Department-held property.

    Transportation on Muni was beyond hectic on Friday night, it was worse than being jammed into a New York City subway car--even on September 11, 2001. I'd never been privy to what it might feel like as a sardine.

    The festival kicked off Friday on three stages at 5 p.m., and we followed the procession as Canadian psychedelic rockers Black Mountain and reggae band Steel Pulse played. By the time Manu Chao, Beck, and the Black Keys were in full swing around 7 p.m., the place was teeming with people.

    My friends tried to scope out Beck, one of the biggest headliners at the festival. But his stage was located in Lindley Meadow,

    Read More »from Inside Scoop On Outside Lands
  • Let The Games Begin! Olympic Ads Go For The Gold

    A bevy of Olympic-themed ads has aired since the Games' opening ceremonies last Friday. Seeing as how the games signify the triumphs and struggles of the world's best athletes, they're not just a platform for national pride, but global kudos, as well.

    So they're a great opportunity for advertisers to rally viewers by creating emotional branding that makes people feel good, rather than dwell on an unstable economy.

    General Motors tops the list of troubled companies attempting to turn misery into Olympic gold. In its main Olympic ad, the car company parades its seemingly endless range of vehicles across the screen, while a strong, powerful female vocalist sings a heartwarming ballad.

    The singer is Brandi Carlile, the song is "The Story," and it's become an Internet sensation. It's no wonder: If GM made cars as well as they create ads, maybe the automaker would be in better shape.

    As the cars on display roll by (Cadillac CTS, Buick Enclave, Chevy Camaro) so does the company's tagline,

    Read More »from Let The Games Begin! Olympic Ads Go For The Gold
  • Feist Moves To Sesame Street

    Canadian indie star Feist's smash hit, "1234," has really risen to ubiquitous heights. She'll appear on the August 11 season premiere of Sesame Street performing a different version of the song.

    A video of the singer was leaked on the Internet over the weekend frolicking with muppets and holding colorful numbers.

    As if the popular iPod artist wasn't given enough of a boost, she now joins an extensive list of artists who have contributed their lyrics to the hit children's show.

    The lyrics of the upbeat, sentimental song have been changed from their tribute to "old teenage hopes...alive at your door" into "Oh, you're counting, counting with me/To one less than five and one more than three."

    There's also a revised chorus: "I love counting/counting to the number four."

    It's a cute song and video that's not syrupy, overdone, or too annoying. Watch her strolling down Sesame Street with her furry friends in tow:

    Read More »from Feist Moves To Sesame Street
  • A Killer Tune Debuts In The “Dexter” Season Three Trailer

    One of the greatest TV series of the recent past is returning for a third season. Showtime's Emmy-nominated series Dexter will return September 28 at 9 pm. Last week, Showtime aired a two-minute long trailer for the upcoming show.

    As the story line delves deeper into the complex and duplicitous emotions of "America's favorite serial killer," a song plays in the background. And quite apropos, a male vocalist sings, "Strange times are here." It's a fairly new track off the Black Keys' LP Attack & Release. Dan Auerbach fronts the blues-rock music duo.

    Interestingly, the band's name was inspired by an artist friend of the band with schizophrenia. He used the term "black keys" to describe people who weren't quite sane. There's another entendre here. The black keys on a piano contain a pentonic minor scale when starting on E flat, which is often linked with blues and rock music.

    Recently the band scored some commercial success. Another one of their songs off Rubber Factory called "Girl is on

    Read More »from A Killer Tune Debuts In The “Dexter” Season Three Trailer
  • “Step Brothers” Steps Up

    It's rare to hear a catchy new tune by an avant-garde band in a film trailer of any kind. This is especially true for wide release films with huge stars like Will Ferrell.

    Step Brothers marks the third time Ferrell has teamed up with writer/director Adam McKay, the man who helped boost Ferrell's Ron Burgundy character to comic gold status in Anchorman. And it's the second time the two have joined forces with John C. Reilly, following up on the success of the NASCAR comedy Talladega Nights. Here, Ferrell and Reilly play two spoiled men who become competitive stepbrothers when their single parents get married and make them live as a family in one house. Ferrell and Reilly are forced to share a room, despite their ages. This leads to sibling rivalry, until they suddenly find they may have more in common than they thought.

    Watch the trailer here

    The tune that plays in the beginning of the trailer is called "North American Scum" by LCD Soundsystem off the album Sound From Silver.

    Next up

    Read More »from “Step Brothers” Steps Up
  • Acura’s New Generation Of Hit Tunes

    Honda is looking pretty hip these days (for a car company). Not only is it boasting an upcoming line of hybrids, but its ads complement the sleek new design of the other 2009 merchandise.

    There are two edgy and clever spots for the Acura TSX, whose "New Generation" slogan fits the bill. And here's why.

    A voice-over begins, "Sometimes luxury needs to howl at the moon." The familiar and subliminally seductive voice belongs to none other than actor James Spader.

    He talks about the surround sound in the car, and its souped-up capabilities. While he's touting the system's specs, a retro-leaning piano melody, coupled with a simple two-beat rhythm, begins to play in the background. The same song was used in the soundtrack of Will Ferrell's film Stranger Than Fiction. Another not-so-well-known fact is the same tune is also featured in a trailer for the 2008 motion picture 21.

    Check it out:

    That cool little ditty is a song called "My Mathematical Mind" by the Austin, Texas, indie-rock band

    Read More »from Acura’s New Generation Of Hit Tunes

Pagination

(15 Stories)

News for You

  • Palace sheds some light on Kate's baby plans

    LONDON (AP) — With Prince William and the former Kate Middleton expecting their first child in mid-July — and much of the world interested in the birth of a future monarch — the royals' office has released some of the couple's plans, although many details are still being kept private. Kate has made several public appearances recently but is expected to keep a low profile in the final weeks of her pregnancy. Here is the latest news about the infant who will, upon entering the world, be third in line for the British throne.

  • Mom: RI theater threw out disabled girl over noise

    NEW BEDFORD, Mass. (AP) — A woman says she and her 5-year-old developmentally disabled daughter were thrown out of a theater during a "Beauty and the Beast" performance because the girl was making giggling and humming noises she makes when she's happy.

  • Cher credits luck for her lengthy career

    UNIVERSAL CITY, Calif. (AP) — Cher is no stranger to tabloid fodder.

  • Jenner: Kim Kardashian 'thrilled for the new baby'

    LOS ANGELES (AP) — Kris Jenner says her daughter Kim Kardashian is thrilled to have a new baby girl.

  • 'The Voice' Winner: Who Did the Experts Choose?

    By Jethro Nededog LOS ANGELES (TheWrap.com) - NBC's "The Voice" will crown another winner on Tuesday night's finale. Season 4's three finalists - Daniellle Bradbury, Michelle Shamuel and The Swon Brothers - battled it out for the title on Monday's performance finale episode. Before the performances, coaches Blake Shelton, Adam Levine, Shakira and Usher performed The Beatles' "With A Little Help From My Friends." The Top 16 then got together for the second group performance of the night on Edward Sharpe & the Magnetic Zeros' "Home. ...

  • Miss Utah latest beauty queen to botch answer

    LAS VEGAS (AP) — Miss Utah Marissa Powell is the latest beauty queen to trip on national television, not over her gown, but during the interview segment.

TOP VIDEOS

  1. Blurred Lines
    1.Robin Thicke, (f/ T.I., … | VEVO
  2. 2.Macklemore & Ryan …
  3. 3.Daft Punk, (f/ Pharr …
  4. 4.Justin Timberlake
  5. 5.Florida Georgia Line, …
  6. 6.Imagine Dragons
  7. 7.P!nk, (f/ Nate Ruess …
  8. 8.Selena Gomez
  9. 9.Ariana Grande, (f/ Mac …
  10. 10.Icona Pop