Microsoft's Zune devices haven't made the slightest dent in the market share of Apple's iPod, but the company is determined to try. Microsoft is forging ahead with a limited-edition version of the digital media player to commemorate the DVD release of the documentary Joy Division.
The Joy Division film will be preloaded onto custom black Zune 80 players, which themselves will be etched with an adaptation of Peter Saville's artwork from Joy Division's Unknown Pleasures LP.
To promote these efforts, Microsoft launched a clever (but little-seen) new ad campaign last month. The ad features mock LP covers that spell out a message to potential customers.
The commercial begins with a shot of a stack of LPs and a hand reaching into the frame to flip them. The first album-flip displays "for the love." The second flip reveals "of beats." Each subsequent album cover furthers the message ("The music never stops") and the spot ends with Zune's monthly rate. The camera twists and turns to showRead More »from N.E.R.D.(s) Gone Cool