Hello, readers, and welcome to Framed, the internet's only worthwhile site! This week we're looking at the video for the great 1984 song "If This Is It," by Huey Lewis & The News. You'll be glad you came by!
Regular readers may have noted our fascination with the videos of the 1980s, and this gives us a chance to explain. The music of the '80s was best-defined by the music videos of the '80s. It was during those years that video was elevated to an art form; many times, in fact, the video was more important to commercial success than the song itself. And, for better or worse, the videos generally told a story.
Yes, it was an era of glorious Reaganesque possibilities! And one band that explored those possibilities was Huey Lewis & The News, a sort-of bar band out San Francisco whose congenial whitebreadedness was just the thing for '80s sensibilities. Huey, who also has a real name, fronted the dutiful News into multi-platinum success: the band has sold something like 30 million records since they hit the big time way back when.
"If This Is It," is off their #1 third album, Sports, and shows how cannily the News took advantage of the video form. Since the band had no sex appeal whatsoever, the video is best described as an amusing romp: Huey has it out with his girlfriend--right there on the beach!--and then, everything ends happily. Yes, it's very much a slice of real life.
We hope you enjoy "If This Is It," as well as our captions, and look forward to seeing you here at Framed next week for one of the biggest videos and songs of the 1980s!
1 -- The heart of rock 'n' roll might've kept on beating had it been powered by Duracell...still trusted everywhere.
2 -- "How will I ever find Unca Donald here?"
3 -- "Wouldn't it be weird if this caption was just about volleyball?"
4 -- "Oh, come on, operator. Surely someone in this town can repair a flux capacitor."
5 -- The Capitol Records' party celebrating Poison's multi-platinum album was fun!
6 -- "So we agree? The only way to placate Gummo is to trivialize doo-wop itself?"
7 -- Huey's unique method of wooing women--decapitating his band in their honor--sounded good in theory, but actually had little appeal.
8 -- "I thought Huey said we'd 'be headin' to the beach.' Not 'beheadin' at the beach!'"
9 -- "Why, Lord? Why? Why hast Thou not cast me in the lucrative Back To The Future sequels?"
10 -- "Now, should I return the annoying disc, or simply rip out his throat?"
11 -- Back in the '80s they knew all about the stimulus package!
12 -- Huey's ability to wish people into the cornfield was kind of cool!