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    As Heard On...

    Samsung Still Believes In A Thing Called The Darkness

    By Lyndsey Parker | As Heard On... – Sun, Feb 5, 2012 10:41 PM EST

    The Darkness are back!When it was announced last year that unitarded hair-metal revivalists the Darkness had reunited, rockers everywhere rejoiced. And that air-guitaring-in-the-streets, celebratory spirit has now carried over to THE feelgood Super Bowl commercial of 2012, a 90-second Samsung spot starring the Darkness themselves, in all their catsuit-flaunting, flying-V-wielding, hair-flipping glory. And judging by the crowd reaction here, apparently a lot of fans still believe in a thing called the Darkness.

    Nope, Sir Justin Hawkins sure didn't phone in that Samsung performance, did he?

    The reunited Darkness are currently touring the U.S., and if this star turn is any indication of how they still rock onstage, my guess is every audience will be a virtual sea of illuminated cell phones, of every make and model. Within a couple hours of this commercial airing, "I Believe In A Thing Called Love" jumped to number 44 on the iTunes chart.

    Welcome back, Darkness. You've been dearly, dearly missed.

    Related links:

    More memorable Super Bowl ads

    Classic Darkness interview on Yahoo! Music

    Follow me on Twitter

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    FEATURED BLOGS

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    • Jeff Sheahan
      Jeff Sheahan  •  San Francisco, California  •  3 months ago
      that's a les paul, not a flying-v.
      • sonicoverlord
        sonicoverlord 3 months ago
        Yeah, nice take! Les Paul Custom with the Gibson pu's replaced by Seymour Duncans.
      • PoleKitten
        PoleKitten 2 months ago
        Nerds.
    • A Yahoo! User  •  Elizabeth, New Jersey  •  3 months ago
      The guitar is a les paul .
      • PoleKitten
        PoleKitten 2 months ago
        Nerd.
      • A Yahoo! User 2 months ago
        doubt it
    • Sharri T
      Sharri T  •  Beaverton, Oregon  •  3 months ago
      It's so funny. We had just been talking about getting tickets to see them when the commercial came on... Needless to say, we decided to go. :)
    • Mikey
      Mikey  •  Phoenix, Arizona  •  3 months ago
      lol i totally giggled!
    • toothlessinidaho
      toothlessinidaho  •  3 months ago
      Why does everyone think The darkness is an 80s throwback band?? If they are influenced by classic rock then it is the 70s! Thin Lizzy, Queen and the like. Dan Hawkins wears Thin Lizzy shirts on stage, as a matter of fact. Just because there is spandex involved doesn't mean 80s, or didn't Justin's bellbottoms in the commercial signal the era?
      • eric
        eric 3 months ago
        Because they emulate an 80s hair band more than they do a 70s band. The points you make are razor thin. Many musicians have been influenced by the same bands, yet migrate to different genres of music, so clearly, the influence doesn't specifically define any given musician or band. So Hawkins wears a Thin Lizzy shirt. I played in a local metal band in the early 90s and often wore a Doors shirt, does that mean that I really wasn't in a metal band, but actually in a 60s/70s throwback band? You are right about the spandex alone not meaning 80s, but then you come back with the bell bottoms statement which basically contradicts the spandex statement, as the wearing of bell bottoms doesn't have to mean 60s or 70s, especially when you consider its a Samsung commercial and they could have provided the wardrobe.
      • Bo
        Bo 3 months ago
        Who gives a #$%$ They're still the worst band ever with the worst song ever!
    • sith
      sith  •  3 months ago
      Everyone knew they were playing up the over the top image and campy style as a joke. It was the 90's and NO ONE else was doing it. You would laugh watching their cheesy videos and still appreciate the singer's high notes.
      • Darren
        Darren 3 months ago
        It was the early 2000s
    • Me
      Me  •  3 months ago
      Better than Madonna and the finger girl.
      • iloveguam
        iloveguam 3 months ago
        Well said, Andy.
      • Tarue
        Tarue 3 months ago
        Another ignorant opinion. If it was "better" then why is Madonna selling more records after the Super Bowl than The Darkness. In fact, she's ALWAYS sold more records, but I'm sure you'll come up with whiny excuses instead of admitting the truth.
      • Kamala
        Kamala 3 months ago
        Tarue, that's like saying that because Justin Bieber sold more albums than Madonna then that would make Justin Bieber better than Madona. Just because it's what the majority likes doesn't always make it better. Plus, saying that something is "better" or "worse" is just an opinion.
    • Steve Polychonopolis
      Steve Polychonopolis  •  3 months ago
      Going to itunes!!
    • Gregg P
      Gregg P  •  3 months ago
      Ugly!
    • Jim Clements
      Jim Clements  •  Kansas City, Missouri  •  3 months ago
      This one is for you Olivia. "Space Octopus Attack!!!!!"
    • THE FIRE MARSHALL
      THE FIRE MARSHALL  •  Fort Wayne, Indiana  •  3 months ago
      DARKNESS THEY COME AND DARKNESS THEY GO...
    • Mike
      Mike  •  Warren, Ohio  •  3 months ago
      Where are all you Darkness lovers when I wear my Darkness shirt in public and everyone wants to kill me? Lol. I actually had Dream Theater's manager wanting to throw me out of a meet-and-greet because I was wearing it. People need to lighten up.
    • Raunch
      Raunch  •  Ajax, Canada  •  3 months ago
      Saw the Darkness in Toronto last week....awesome show (and it was live....no lip-syncing)!!!!
    • Stephen
      Stephen  •  3 months ago
      The picture makes the guy look like a Chia Pet!
    • Christopher J Welty
      Christopher J Welty  •  Westborough, Massachusetts  •  3 months ago
      I thought The Darkness was a whole band.
    • MouthofWar
      MouthofWar  •  San Diego, California  •  3 months ago
      Great Band, much better than EMO.
    • Abby
      Abby  •  3 months ago
      I saw them live Saturday night (Feb. 4th) It was AMAZING!
    • Jasmin
      Jasmin  •  Birmingham, Alabama  •  3 months ago
      Favorite commerical ever, just because of Justin Hawkins!
    • Cromwell
      Cromwell  •  Seattle, Washington  •  3 months ago
      Rock and Roll, baby!
    • jr
      jr  •  3 months ago
      I thought the Darkness broke up shortly after this song became a hit a few years ago... because of the lead singer's drug problems... welcome back though! I loved that song.
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