50 Cent has a plan to reclaim his hip-hop throne.
On his new single "Get Up," he raps, "Now who they gone blame, when I'm back at No. 1 on Billboard again."
No. 1 feels a bit ambitious for this song, but it did jump this week from No. 42 to No. 27 at urban radio.
On December 9, 50 will release a new album and movie on the same day.
In the movie, written and directed by the artist, 50 plays a character named Clarence, who takes on a life of crime in order to support his younger brother after their hardworking single mother is murdered.
Since the past year has not been 50's best in terms of his rap career, you have to wonder if "Get Up" is a strong enough single to drive people to purchase the combo album.
And our exclusive trailer from the straight-to-DVD movie captures 50 in one of the film's more uneventful moments.
We will see what type of hype the single and promos will generate by December 9. But 50 has a lot of damage control to do to restore the faith of those dismayed by the subpar music projects he's released over the last year.
By comparison to his previous efforts, 50's Curtis album and G-Unit record performed so poorly that it is almost as if his nemesis Ja Rule had a 50 Cent voodoo doll. It's like Ja Rule sought revenge for 50 ruining his career with the series of lyrical attacks that exposed Ja as a fake gangster rapper.
The release date for last year's Curtis was pushed back so many times that 50 lashed out at his label in the press, even suggesting that he might leave the company. Still the album's four set up singles "Amusement Park," "Straight To The Bank," "I Get Money," and "Ayo Technology" featuring Justin Timberlake failed to catapult Curtis to the six and five time platinum heights his first two albums Get Rich Or Die Tryin' or The Massacre reached respectively.
G-Unit member Young Buck followed the Game as the second protégé served with Donald Trump-like executive exit from the building. While it was shocking and funny hearing the internet clips of a crying Young Buck pleading with 50 Cent to forgive him for making slanderous comments about the commander in chief, losing Buck didn't help the group. He was actually my favorite.
All is not bad for 50. In fact, his past year was still incomparably better than most of ours. In August he ranked No. 1 on Forbes' 2008 Richest Rapper List, pulling in $150 million dollars, almost twice as much as Jay-Z, who placed No. 2 with $82 million.
Plus, 50 is rumored to be dating my favorite superhero R&B chick Ciara.
Based on his line in "Get Up," his hip-hop ego wants him to again sell millions of records.
But 50 isn't hurting. He's beyond rich and didn't have to die tryin'.
- 50 Cent