No doubt, Beyoncé's"Single Ladies (Put A Ring On It)" video was the top music related viral hitthis year. The song is catchy. The message resonates with women fresh out ofbad relationships. But it's the dancing that made tons of fans record their ownversions of the video.
Beyoncé and two background dancers modernized the style ofeight-time Tony Award winning choreographer, Bob Fosse.
Now some of Beyoncé's contemporaries, Lady Gaga and Shakira, want a piece of theaction. Lady Gaga and Shakira are known for dancing themselves, consideringtheir respective hits "JustDance" and "HipsDon't Lie."
But their latest videos, "Bad Romance" and "Give It Up To Me"also bring their dancing to the foreground and have the fodder to spark theirown remakes.
Who does it best?
It's takes a bit for Lady Gaga's video to get rolling. It's40 seconds before the choreography kicks in, and when it does, it's moreMichael Jackson "Thriller" than straight ahead dance.
In a later scene, the lead singer reemerges in white sequinbikini bottoms, diamond laced halter top and matching headdress. Now, Gaga andbackground dancers follow more traditional video moves.
Things get red hot in the last dance sequence. It opens withthe troupe lying on the floor before springing up to the rhythm and putting ontheir best Madonna-circa "Like A Virgin"-impression, lace outfits included.19-second YouTube videoshowing off her Gaga moves with a guy friend.
Gaga impresses, but is it enough?
"Give It Up To Me"
Shakira has proven her love for college life. She wasrecently a guest speaker at Oxford.And a couple years ago, she took a western civilization course at UCLA indisguise. Now, in her latest video, "Give It Up To Me," she does the stepdancing popular among African American fraternities and sororities.
In separate scenes, she transforms into an Indian goddess,displaying dances of the culture.
This routine would be a perfect challenge for the nextseason of "America'sBest Dance Crew." Shakira completely steps outside of her perceived comfortzone to immerse herself into other genres, and does so convincingly.
But her versatility isn't enough to slow down Beyonce'smomentum.
"Single Ladies (Put A Ring On It)"
I don't think Beyoncé knew she would be popularizing amovement when she created the video for "Single Ladies (Put A Ring On It)." Butall the elements were in place.
This is the perfect example of the impact of simplicity.
The video is shot in black and white. Beyoncé's hair isstyled in a basic bouffant. She has only two background dancers. The leotard isthe lone costume, and the video appears as if it was filmed in just one take.
Plus, the song is an infectious hit anthem for women whohave called an abrupt halt to their dead-end relationships.
Inspired by both late choreographer Bob Fosse and theunderground gay dance phenomenon J-Sette, Beyoncé's choreography is hypnotic.
The video was an instant hit when released last fall. Whilethe Internet is flooded with covers of songs, "Single Ladies" inspired fans toemulate Beyoncé's every move.
The influence of the "Single Ladies" video is undeniable.
Congrats Sasha Fierce, you win.
- Lady Gaga