Hip-Hop Media Training

J. Cole Raps About Keys To Success In ‘Sideline Story’ Video

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Roc Nation artist J. Cole released today the video for "Sideline Story," the title track of his album "Cole World: The Sideline Story."

J. ColeAs Cole raps about beating the odds to become one of hip-hop's most celebrated young guns, the video captures his world travels to the likes of Dubai, Paris and Berlin.

While Cole raps about a need for someone to make "guidelines on how to get up off the sidelines," he has clearly figured out the process.

"I made it to the Roc even though they tried to box me out," he raps. "I got the key to the game they try to lock me out. What they don't understand is this is all planned. It's a bigger picture and you can't try to Photoshop me out."

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