Looks like MC Hammer has been called out of retirement.
Last month, the '90's superstar rapper joined Rick Ross onstage at the BET Hip Hop Awards for a surprise performance triggered by Ross'metaphoric ode "MC Hammer."
Monday (11/1) Hammer released the video "Better Run Run," afive-minute diss to Jay-Z. The song and video is a response to Jay-Z's verse onKanye West's song "So Appalled."
In the "Better Run Run" video, MC Hammer claims Jay-Z'ssuccess is linked to a pact with the devil.
"The game is so cold/I can see it in his eyes/The boy soldhis soul," Hammer rhymes.
In the video, an actor portraying Jay-Z is being chased by adevil through the woods. The demonic character appears with Jay-Z in therecording studio. The video ends when MC Hammer intervenes to stop the darkforce from haunting Jay-Z and later convinces the Roc Nation mogul to turn toGod.
Jay-Z fans have dismissed the song. "Better Run is anembarrassment," Music_Gurl2007 wrote via Twitter. _My_Antonia added, "MC Hammercannot be serious."
Hip-hop has deep roots in battle raps. I would rather hear arapper respond in song than in an interview.
"Better Run Run" is not of the enviable lyrical quality orappealing production typically associated with a Jay-Z song.
But this is not a rap battle.
This feud is about Hammer defending his legacy.
The biggest rapper in the game completely dismissed Hammer'sentire career as if generating $30 million dollars was not a record-breakingaccomplishment for a rapper in the early '90s. Bankruptcy is beside the point.
Jay-Z could have rhymed that he benefited from theexperiences of his predecessors, but instead, he said that he was smarter (or "morefocused") than this one in particular.
Instead of spending the entire "Better Run Run" songaccusing Jay-Z of being a devil worshipper, Hammer should have reminded Jay-Z thathad it not been for artists like himself and Run-D.M.C., who took the genremainstream, Jay-Z would not have had the platform on which to build his Forbes400 approved empire.
Hammer did file bankruptcy, but he broke a lot of recordsfor hip-hop with his sold-out stadium concert tours, tens of millions of albumsales, merchandising deals, endorsement opportunities, and a label imprint.
Hammer had been there and done that before Jay-Z releasedhis solo debut in 1996.
Hammer could argue that his success laid the blue print forhip-hop artists who came to prominence after him. They reaped the benefit fromhis experience.
And that would not have been a speculative diss. That wouldhave been fact.
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