O.A.R. and B.o.B. premiere Tuesday their collaborative song and video "Champions," a rock-meets-hip-hop teaming for Duracell's "Rely On Copper To Go For The Gold" program that supports the 2012 London Olympic Games.
The "Rely On Copper" initiative gives Olympic fans a way to celebrate athletes competing oversees. Users can use Duracell's Virtual Stadium on Facebook and Twitter to send encouragement via videos, pictures and texts messages.
B.o.B., who released his sophomore album, "Strange Clouds," last week said everyone can relate to the song's message. "I think the song is very synonymous with challenges that many people face in life even beyond the field, beyond the court and beyond the sports," he said. "It's the same place you have to dig from and challenge from when you're an athlete or at an Olympian level. This is the best the world has to offer."
O.A.R. lead singer Marc Roberge said the band had been working on the song "Champions" with Diji Parq for about a year but had not completed it. When they received the call from Duracell to make an anthemic song for the Olympics they immediately revisited this record.
"It just seemed so perfect for the message, the brand and the Olympics," he said. Roberge added that he requested that B.o.B. guest on the song. "This is an artist that is not just a rapper, not just a musician, not just a singer or songwriter, he's done it all," Roberge said about the Atlanta rapper.
Roberge also wanted to make sure the song had the right musical feel. "This record, sonically, was intended to sound regal, like something that kinda encompasses the Olympics," he said. "When you look out along the field, you imagine trumpeters and drums pounding like the opening of the Olympics and that's what we went for."
Eric Gruen, Duracell's assistant brand manager, explained why the company felt B.o.B. and O.A.R. were the right artists for the campaign. "We felt bringing these two genres, these two artists together would be able to bring this 'Champions' message to really resonate with all of our consumers and athletes. This song will help drive the overall message of motivation and bring home the gold," he said.
In addition to O.A.R. and B.o.B., the "Rely On Copper To Go For The Gold" program also aligns 2008 Olympic Gold Medalist Dwight Howard, former gold medalist Summer Sanders, and team USA hopefuls, siblings Mark and Dina Lopez.
Old pals Busta Rhymes and Q-Tip have joined forces to release a free mixtape. With cover art saluting A Tribe Called Quest's Low-End Theory, their new release The Abstract and the Dragon brings togeth[...]
Many winters ago in a tiny village in Austria, the Christmas Carol "Silent Night" was born. In a small church in Oberndorf, the song of peace and heavenly love was first played. Peace would not last though in the land of music. The World Wars came.
New research presented in a pair of studies conducted by Samuel Mehr, a Harvard Graduate School of Education doctoral student, finds that teaching children music doesn't make them smarter. According to Mehr, 80 percent of American adults think that music improves a child’s grades or intelligence. …
Albert Hammond Jr. is set to join 19-year-old English rocker Jake Bugg out on the road early next year. The Stokes guitarist is currently wrapping up the European leg of a solo tour in support of his[...]
At the "Another Day, Another Time: Celebrating The Music Of "Inside Llewyn Davis'" concert event in New York this past September, The Punch Brothers -- Chris Thile, Gabe Witcher, Noam Pikelny, Chris Eldridge and Paul Kowert -- acted as the evening's de facto house band, lending support to legendary…
As usual, Billboard kept music obsessives up to date on every ebb and flow in the world of popular music in print, on this website and beyond -- including places like Spotify, where listeners made official Billboard playlists the most popular in the world for 2013.
Starbucks has released the tracklist for the chain's latest Valentine's Day compilation in their annual series Sweetheart: Our Favorite Artists Play Their Favorite Love Songs. The 13-song set, featuri[...]
Last month, just a week before Thanksgiving, Season 10 American Idol Scotty McCreery gave a select group of lucky fans something to be extra thankful for: An intimate concert at Durham, N.C.'s historic Carolina Theater.
Contrary to widespread reports, Bob Dylan did not join Twitter this morning. Two hours ago @BobDylanTweets began posting tweets purportedly by Dylan. The first one simply said "My First Tweet. Hi! Bob[...]
It's the second week of December, which means that the holiday music season has ramped up to absurd levels. It's impossible to go anywhere without hearing some sort of festive song, whether it's a Christmas tune like "Jingle Bells," a … Continue reading →
The sweeping pop production of Miley Cyrus' "Wrecking Ball," paired with its music video, evokes a very different feeling than the song's rendition provided by London Grammar. The trio's re-imagination is eerie and somber, the instrumentation reduced to simple piano and faint guitar pickings with…
The legal battle between the Beastie Boys and GoldieBlox, the toy startup that used the New York hip-hop trio's song "Girls" for a commercial without permission, intensified Tuesday. In suing the comp[...]
Ray Price -- one of the most beloved country performers of all time -- has decided to end aggressive treatments for his long battle of pancreatic cancer, electing to return to his home under hospice care than stay in the hospital.
In a week that saw just one newly released title slip into the U.S. top 10, Garth Brooks captured the No. 1 position with his budget-priced boxed set. “Blame It All On My Roots” secured the top post with a 146,000-copy week, according to Nielsen SoundScan data for the week ending Dec. 8. The…
The following list represents the most viral tracks on Spotify, based on the number of people who shared it divided by the number who listened to it, from Monday, Dec. 2, to Sunday, Dec. 8, via Facebook, ...