In late November last year, the great city of San Francisco suddenly found themselves with some new additions to twenty strategically chosen bus stops--giant digital touch screens. The Yahoo! Bus Stop Derby campaign installed touch screens with four different interactive games that gave residents an opportunity to win points for their community. The ten-week program was launched to promote public transportation usage and neighborly competition. Certainly made waiting for the bus much less painful, but the big incentive for the winning community: a full blown block party featuring a free performance by viral video kings OK Go. No wonder over 100,000 games were played!
Earlier this month, Yahoo congratulated the residents of North Beach for winning the most points out of the whole city and threw a huge rooftop party on top of the SF Art Institute. 800 lucky people lined up for games, food, performances and of course for OK Go. In an act of true confidence, one fan had his night, weekRead More »from OK Go Shakes The Roof For Yahoo! Bus Stop Derby Winners