The clever stunt was uncovered by those super sleuths at The Hollywood Reporter, who noted a series of ads dropped major hints about some of the acts on this year's roster.
One ad reads, "For a little Fun. Call 555-ACL-FEST," an obvious tip that the "We Are Young" hitmakers will be on the bill. Another reads, "Looking for some Grouplove?"--tipping potential festival goers that "Tongue Tied" co-ed rockers will also be on the bill.
A third ad is a little more obscure and has a distinct Austin flavor. "Seeking True Believers. Worship with us! #ACLFEST." The True Believers are an '80s roots-rock combo fronted by onetime Nuns and Rank & File member Alejandro Escovedo, who has since gone on to become a critically acclaimed solo artist. The band, which also included Alejandro's brother, Javier, released a self-titled debut album in 1986 before breaking up a year later. Their legend has grown through the years with the release of the 1994 compilation Hard Road, which featured all of the band's recordings. The band reunited in September 2012 at the GrulkeFest, a memorial benefit concert for late South-By-Southwest Creative Director Brent Grulke.
A high-profile act confirmed for ACL is Muse. Singer/guitarist Matt Bellamy revealed in a recent radio interview that his band would be wrapping up their tour at the fest in Austin.
Early bird three-day passes to the fest are already sold out. Regular three-tickets for both weekends of ACL at Zilker Park (Oct. 4-6 and Oct. 11-13) go on sale on May 7 after the full lineup is revealed.
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