If I'm not mistaken, this is unprecedented: Never before in American Idol history has a contestant landed a SOLO cover on a major mainstream magazine before winning. Or not winning, since we still don't know for sure what will happen with Adam this Idol season. But this new four-page EW spread makes me think it doesn't even matter if Adam wins American Idol, really. Because this PR coup reminds me of the famous and buzzy Clay Aiken Rolling Stone cover story of 2003...
Clay had just lost the season 2 Idol title to Ruben Studdard, but that was neither here nor there: His provocatively titled "Growing Up Clay" story landed him on Rolling Stone's cover before Ruben did, and he went on to sell not only more albums than Ruben, but more albums than most other AmIdol winners.
Just like Adam probably will, when his record finally comes out.
But ultimately Harris makes an important point: It doesn't matter. The viewing public--gays, straights, hard rockers, pop fans, tweens, grandmas, haters who never bothered to watch American Idol before this season, Slash--have unexpectedly embraced Adam Lambert, glitter eyeliner and all. Even Randy Travis is probably drinking Adam Lambert Kool-Aid by now.
So I think this is a sign that America really IS ready for Adam, win or lose. Entertainment Weekly wouldn't have risked putting Adam on its cover so early otherwise.
- ADAM LAMBERT
- American Idol
- Ruben Studdard