Anyway, my biggest (and I think most valid) complaint when it came Archie was he never seemed relevant to me, in terms of what's going on in the pop marketplace today. But I saw some potential for him--a place for Lil' David amid all the Lil' Waynes and Lil' Mamas and lil' tween stars--when he performed "Apologize" with OneRepublic on the AmIdol season 7 finale. Suddenly he seemed less like a stage-parented, theater-schooled kiddie robot, and more like an actual contemporary pop star. Finally I could imagine him getting played on the radio...and, if not MTV, at least VH1:
Well, now Archie's finally made his first video for his debut single "Crush," and it traffics in similar OneRepublic-ish, lite-radio swooniness. This tactic means the video/song ought to appeal to the over-30 set as well as to younger diehards (who, let's face it, would probably be delighted if David released a video of grass growing in his frontyard or paint drying on his bedroom wall).
"Crush" is still not really my cup of tea, personally...but it's hip by Archuleta standards, and I could actually fathom it being a big hit:
And hey, I give Archie credit in one other regard: He surprisingly got a video out there before David Cook did.
David Cook, it's your turn now--or you're going to get crushed by the competition here.
- David Archuleta