Season 9 "American Idol" semifinalist Todrick Hall sure knows how to keep his face in the news. He may have only made the top 16 last year (he went home the same apocalyptic, season-shattering night as Lilly Scott, Katelyn Epperly, and Alex Lambert), but he's always out there on YouTube--managing to include corporate tie-ins to Wal-Mart, Starbucks, McDonald's, Domino's Pizza, and Burger King, for extra virality--with a series of amusing original jingles and flashmobs. You have to give the guy credit. He knows how to work it.
Todrick's latest music/marketing endeavor is a flashmob for Target, in which he and his dancers work it in the store's aisles, dancing to Beyonce's new jam "End Of Time." This latest video looks way more legit than Toddy's others--it's so professionally shot and edited, and complicatedly choreographed, it looks better than some actual Target commercials. This of course indicates it had the Target powers-that-be's blessing and support from its inception, although Todrick insists he did this entirely on his own. "Just for the record, Target had absolutely no idea that we were coming! But I'm flattered that everyone thinks they did," he says.
But hey, regardless, there's truth in advertising...and the truth is, this video is totally fun. Expect more, pay less, and watch it for free below.
And here's another instance of music/marketing synergy at its best (if not its most non-transparent): Beyonce, whose new album 4 is probably non-coincidentally available as an exclusive deluxe edition at Target stores, recently gave Todrick's video a ringing endorsement, posting a video to YouTube thanking him personally for his video tribute/commercial. The "Say My Name" diva seemed particularly fond of the way Toddy and his backup dancers cleverly spelled out her name with their Target-regulation red-and-white hoodies.
Todrick's latest non-Target marketing stunt, by the way, is a self-promotional campaign to land a role on "Glee." So I sure hope Ryan Murphy saw Todrick hit the bullseye in this Target flashmob video. Because judging from this, clearly Todrick is a guy who could draw advertisers to Fox.