Reality Rocks

‘X Factor U.K.’ Starlet Cher Lloyd Turns Her Swag On In “Swagger Jagger” Video

By | Reality Rocks – Fri, Jul 1, 2011 12:00 PM EDT

Fourth-placer Cher Lloyd was one of my favorite contestants of "The X Factor U.K." Season 7 (she's certainly the only "X Factor" hopeful to land on the NME Cool List), ever since she turned her swag on during her first, Soulja Boy/Keri Hilson-inspired "X Factor" audition. Now the superhumanly confident, will.i.am-championed 17-year-old (yes, she's only SEVENTEEN) has upped her swagginess in her retina-scaldingly bright video for her debut single, "Swagger Jagger," and the clip has landed on my personal cool list, for sure.

"Swagger Jagger" has pretty much everything you'd want from a Cher Lloyd video: a neon wardrobe that looks like a giant Rubik's Cube exploded all over her in the middle of a paintball fight, an army of superfly breakdancers that look like they just moonwalked out of a time machine set for 1987, abundant hair extensions that make Beyonce's hairdo seem positively au naturelle, an old-skool boombox the size of a house, Fergalicious (Cher-a-licious?) rapping, a semi-obvious nod to "My Darling Clementine" that somehow works, and, of course, plenty of swag. It basically picks up where Lady Sovereign left off, which is a good thing.

I just hope "The X Factor USA" finds someone this cool when it premieres this September. Turn your swag on and turn Cher's video on now!

Follow me on Twitter

Follow Yahoo! Music:

News for You

  • Palace sheds some light on Kate's baby plans

    LONDON (AP) — With Prince William and the former Kate Middleton expecting their first child in mid-July — and much of the world interested in the birth of a future monarch — officials at Clarence House have released some of the couple's plans, although many details are still being kept private. Kate has made several public appearances recently but is expected to keep a low profile in the final weeks of her pregnancy. Here is the latest news about the infant who will, upon entering the world, be third in line for the British throne.

  • Mom: RI theater threw out disabled girl over noise

    NEW BEDFORD, Mass. (AP) — A woman says she and her 5-year-old developmentally disabled daughter were thrown out of a theater during a "Beauty and the Beast" performance because the girl was making giggling and humming noises she makes when she's happy.

  • Cher credits luck for her lengthy career

    UNIVERSAL CITY, Calif. (AP) — Cher is no stranger to tabloid fodder.

  • Jenner: Kim Kardashian 'thrilled for the new baby'

    LOS ANGELES (AP) — Kris Jenner says her daughter Kim Kardashian is thrilled to have a new baby girl.

  • 'The Voice' Winner: Who Did the Experts Choose?

    By Jethro Nededog LOS ANGELES (TheWrap.com) - NBC's "The Voice" will crown another winner on Tuesday night's finale. Season 4's three finalists - Daniellle Bradbury, Michelle Shamuel and The Swon Brothers - battled it out for the title on Monday's performance finale episode. Before the performances, coaches Blake Shelton, Adam Levine, Shakira and Usher performed The Beatles' "With A Little Help From My Friends." The Top 16 then got together for the second group performance of the night on Edward Sharpe & the Magnetic Zeros' "Home. ...

  • Miss Utah latest beauty queen to botch answer

    LAS VEGAS (AP) — Miss Utah Marissa Powell is the latest beauty queen to trip on national television, not over her gown, but during the interview segment.

Show More