Reality Rocks

‘X Factor U.K.’ Starlet Cher Lloyd Turns Her Swag On In “Swagger Jagger” Video

By | Reality Rocks – Fri, Jul 1, 2011 12:00 PM EDT

Fourth-placer Cher Lloyd was one of my favorite contestants of "The X Factor U.K." Season 7 (she's certainly the only "X Factor" hopeful to land on the NME Cool List), ever since she turned her swag on during her first, Soulja Boy/Keri Hilson-inspired "X Factor" audition. Now the superhumanly confident, will.i.am-championed 17-year-old (yes, she's only SEVENTEEN) has upped her swagginess in her retina-scaldingly bright video for her debut single, "Swagger Jagger," and the clip has landed on my personal cool list, for sure.

"Swagger Jagger" has pretty much everything you'd want from a Cher Lloyd video: a neon wardrobe that looks like a giant Rubik's Cube exploded all over her in the middle of a paintball fight, an army of superfly breakdancers that look like they just moonwalked out of a time machine set for 1987, abundant hair extensions that make Beyonce's hairdo seem positively au naturelle, an old-skool boombox the size of a house, Fergalicious (Cher-a-licious?) rapping, a semi-obvious nod to "My Darling Clementine" that somehow works, and, of course, plenty of swag. It basically picks up where Lady Sovereign left off, which is a good thing.

I just hope "The X Factor USA" finds someone this cool when it premieres this September. Turn your swag on and turn Cher's video on now!

Follow me on Twitter

Follow Yahoo! Music:

News for You

  • The new consoles from Microsoft, Nintendo and Sony

    NEW YORK (AP) — Microsoft is the last of the three big video game console makers to unveil its latest gaming system. The unveiling comes nearly eight years after the Xbox 360 went on sale. It follows last fall's debut of Nintendo's Wii U and a preview in February of the upcoming PlayStation 4 from Sony.

  • Woman on Trump: 'Somebody had to stand up to him'

    CHICAGO (AP) — An 87-year-old woman who alleges Donald Trump cheated her in a skyscraper-condo sale told jurors Monday she had qualms about suing the real estate mogul and TV celebrity. But, she quickly added, "Somebody had to stand up to him."

  • Disney-owned ESPN cutting hundreds of jobs: source

    By Liana B. Baker (Reuters) - ESPN, the sports channel that is Walt Disney Co's most profitable unit, is cutting 300 to 400 jobs across the company and closing a small Denver office, a person with knowledge of the cuts said. The job cuts, comprising 4 to 6 percent of ESPN's staff of 7,000, include open positions that will not be filled, said the source, who asked not to be named because the information is not public. But ESPN will continue hiring for other open positions, the person said. The channel has recently won rights to exclusive coverage of the U.S. ...

  • Man pleads guilty in Picasso vandalism case

    HOUSTON (AP) — A man accused of vandalizing a 1929 Pablo Picasso painting in a Houston museum — an act that was caught on cellphone video — agreed Tuesday to a two-year prison term as part of a plea deal with prosecutors.

  • NY Cuomo letter warns Kardashian over T-shirt logo

    ALBANY, N.Y. (AP) — New York Gov. Andrew Cuomo's sent a letter to Khloe Kardashian informing the reality star the logo on her T-shirt line may be violating copyright law.

  • A diversion in the air for 'Today'

    NEW YORK (AP) — Two charter airplanes carrying the "Today" show anchor team and their crew from Hawaii to Yellowstone National Park were diverted in the air to Oklahoma for coverage Tuesday of the catastrophic tornado outside of Oklahoma City.

Show More