Stop The Presses!

Chairlift Gets A Boost From iPod Nano Ad

By | Stop The Presses! – Tue, Sep 16, 2008 9:45 AM EDT

If you haven't seen the commercial for the brand-new, even slimmer iPod Nano--now is your chance:

Apple made Canadian indie artist Feist a star, and after the MacBook Air ads, Israeli singer-songwriter Yael Naim became ubiquitous every time the ad ran between our favorite TV shows.

Most recently, the Ting Tings' tune, "Shut Up And Let Me Go," was featured in heavy rotation for Apple's iPod + iTunes ad.  

This time, the marketing gurus at Apple create another feast for the senses. The commercial begins with iPod Nanos lined up in a rainbow patterns sprawled with album art on their screens. Virtual paint starts to drip down from each device. Lyrics play in the background: "I tried to do handstands for you / I tried to do handstands for you / Every time I fell on you, yeah / Every time I fell for you-ooh-ooh-ooh / For you."

The lucky band behind the song is Brooklyn-based trio Chairlift. Their tune "Bruises" is upbeat and bubbly in the electronic, avant-pop tradition, with a light synthesizer sound.  The song is featured on Chairlift's 2008 debut album, Does You Inspire You, and the group will be open for the newly-popular indie band Yeasayer.

You can find out more about the band here.

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