Now Revolt has the potential to reach 22 million homes, since it previously wrapped up a deal with Comcast and its 10 million subscribers.
Combs didn't take the latest accomplishment lightly, speaking in business terms to the Post with a hint of his old hip-hop bravado. "It is rare in this time to be able to get carriage and to get a company as prestigious as Time Warner to believe in you and commit to you."
About now you're probably wondering exactly what Combs plans to offer viewers on Revolt. On Tuesday, speaking at the Cannes Lions advertising festival, Combs said he wants to go after MTV, the cable channel that helped make him a star. He's won two MTV Video Music Awards in the past and the channel also aired "Making the Band," which he produced. (Check out this clip from the 2008 MTV Movie Awards as Diddy presents the Breakthrough Performance Award with Lindsay Lohan and Vern "Mini Me" Troyer!)
Yet, Combs may have shot himself in the foot when he said that he "hates watching commercials" in front of an audience of people who work in advertising. Backtracking a bit, Diddy clarified that Revolt won't be for every advertiser. "It would be almost not right to get in a partnership with somebody when we know we can't deliver the audience; the message isn't going to resonate with our audience," he said."
While Revolt executives work behind the scenes to pick up more financial backing, the channel's launch has been delayed from July to October.
Are you looking forward Diddy's channel, or do you find the very thought of it revolting?
- Arts & Entertainment
- Sean Combs
- Time Warner Cable