Stop The Presses!

Incubus Frontman Brandon Boyd Teams Up With Hurley For A Cause

By | Stop The Presses! – Fri, Mar 25, 2011 2:24 PM EDT

 

Thursday, March 24, surf brand Hurley threw an opening reception for its collaboration with Incubus frontman Brandon Boyd to benefit H.O.P.E. (Helping Other People Everywhere) in surf city: Venice, California. The DJs, open bar. and catered hors d'oeurves drew people and puppies into the packed luxury condo-turned-gallery that exhibited Boyd's nautical ink and watercolor illustrations. His pieces are featured on a limited-edition Hurley collection of tees and tanks. A portion of the sales from the collection will be donated to H.O.P.E.

At the event, I stood outside in the smoking area fumbling with my phone and camera, waiting to interject on Boyd's conversation. I took a few style photos for my own blog earlier and scrolling though, I realized one subject was actress Michelle Rodriguez. Whoops, missed that. When I glanced up, I saw a garage door-opener rigged to the ceiling--the draped walls, plush wraparound couch, and cocktail tables were covering up the fact we were in fact in the garage. Standing in a garage in Venice with Brandon Boyd: Pretty surfer-ish, right?

I never really thought of Brandon Boyd as a visual artist (or of him wearing a shirt, for that matter), but he shows a distinct talent for it. Chatting with Boyd, he told me he has been making art since he was a kid and finds the meticulous process of drawing, all those wave lines, very calming. He's sure to be calmed into a coma after finishing the gigantic mural he's making for the public opening this weekend at the Hurley SPACE Gallery in Costa Mesa.

What brought the singer and brand together? The surf, of course. Boyd's been surfing with the guys of Hurley for over 10 years. As an activist, its only natural he pair with the brand to benefit ocean-related causes. I especially like how Hurley decided to display a different facet of the musician, and I would love to have a whale piece on my wall. But not to worry, music fans: Boyd said Incubus wrapped a new album just last week. It's slated to be released this May, supported by an all-out international tour.

Check out the Brandon Boyd x Hurley collection starting April 1 at Hurley.com, and learn more about H.O.P.E. at HopeCampaign.org.

P.S. If you're more of a cat person and the puppy/Brandon photo above doesn't do it for you, here's my favorite photo of Brandon Boyd holding a big fat cat.

 

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