Normally if you click onto some mysterious new website and the first thing you're asked is the address of your childhood home, you'd be wise to log off and launch our virus-detection software, pronto. But if that website is http://thewildernessdowntown.com
, go ahead and type in that info. It's not a phishing scam...and even if it were, the risk of identity theft would be well worth it in order to see the Arcade Fire's groundbreaking new music video, "We Used To Wait."
An interactive video project between the Canadian indie darlings, Google Chrome, and artist Chris Milk, "The Wilderness Downtown" uses Google Maps and Google Street View to incorporate images of the viewer's childhood hometown in the video, as a play on the theme of the alt-rock collective's latest chart-topping album, The Suburbs
After the viewer submits his or her childhood address, the HTML5-powered "Chrome Experiment" takes place in multiple browser windows, in the form of a virtual tour of the viewer's old neighborhood. The viewer can even write a postcard to his/her younger, more innocent suburban self in one of the multi-canvas windows, using a nostalgic child's-scrawl font.
The video is described at http://www.chromeexperiments.com/arcadefire as utilizing "choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, and 3D canvas rendering." We're not sure what all that means...but we do know that in a day and age when it's becoming increasingly difficult to do something that's "never been done before," the Arcade Fire have astonishingly succeeded.
We have seen the future of music video, and it is "The Wilderness Downtown." Check out a sample of how the video works below, and create your own customized "We Used To Wait" video at http://www.thewildernessdowntown.com
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