This week, MTV revealed itsplans to shake things up at the Video Music Awards. Controversial, undergroundrapper Tyler The Creator joins superstars Adele, Bruno Mars, Katy Perry, andthe Beastie Boys as a nominee in the award show's top category--Video Of TheYear.
Tyler's "Yonkers"video uploaded to his group's YouTube page in April has been streamed more than15 million times. In the low budget, black and white clip Tyler wrote and directed himself, he eats ahissing cockroach, and simulates hanging himself.
The song could be called"Bonkers," as he disses everyone from fellow VMA contender Bruno Mars, Jesus,and his mother, and then brags about popping pills.
Tyler performed on "Late Night With Jimmy Fallon" inFebruary, and headlined with his group Odd Future mtvU's Woddie Awards thefollowing month, but he's yet to penetrate mainstream audiences.
The other nominees have soldmore than a million copies of their albums while Tyler's "Goblin," whichincludes the VMA nominated "Yonkers," has sold just 91,000 copies since its Mayrelease on XL Recordings. According to SoundScan, seven of Tyler's singles have sold a combined 50,000downloads. The "Yonkers"track has only sold 246 CDs, not including additional copies downloaded or shared online.
This marks the first time inVMA's 27 year history that such an underdog was nominated for Video Of TheYear. Last year, heavyweights Lady Gaga, Eminem, B.o.B., Florence And TheMachine, and 30 Seconds To Mars competed for the honor.
The VMA nomination will helpup Tyler's fast-risingprofile. Kanye West, who has taken a break from Twitter, retweeted a link tovote for the rapper in the competition. A spokesperson for Tyler told Yahoo! Music that the VMA news isa reflection of how the music business is embracing the young star.
"Everyone in the industry issupporting him right now," the spokesperson said via email. "The VMA nominationis basically a culmination of everything happening right now."
Tyler said he was overwhelmed when he heard his nameannounced. "I kinda stopped breathing, I was just sitting there. I was kindashaking," he told MTV. "I don't know. It was surreal."
The night the nominees wererevealed, Tylertweeted that he cried.
The rookie, who signed withColumbia Records two months ago, is nominated on the heels of her brand newvideo, "Gucci Gucci," a diss to the materialistic girls, that has generated morethan 5 million YouTube plays and sold 35,000 downloads.
Yahoo! Music can't expressenough how saddened we are about the loss of Amy Winehouse. She was a truetalent and among our favorite contemporaries. Please see a link below to a verycomprehensive Associated Press story on her life. Otherwise, we'll see you nextweek for another roundup of music news.
THIS WEEK'S TOP 5 MUSIC NEWS STORIES
1) No,No, No -- Amy Winehouse is found dead.
2) The Voice -- R. Kelly undergoes emergency throat surgery.
3) Déjàvu -- Lady Gaga denies copying BetteMiddler's mermaid in wheelchair act.
4) Un-amazing Grace -- Jackson doc's defense wantsto shield jurors from Nancy Grace.
5) TeenageDream -- Katy Perry leads with most VMA nominations.
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