While her music career is still hit and miss for many listeners (she's admittedly getting much better live), Del Rey has become a fashion world darling. While she's not exactly doing an arena tour, she has signed to a modeling agency, appeared on a number of fashion magazine covers, and reached the peak of It-girl status with her own namesake Mulberry bag.
With a Priscilla Presley bouffant and matching pale pink angora sweater and pants, Lana Del Rey looks like she belongs on a tell-all Elvis biography book cover. Progressing her style from a 40s screen siren to 50s Marilyn Monroe, on up to 60s Jackie Kennedy, Del Rey is certainly the go-to girl for anything retro. H&M creative director Donald Schneider told WWD of the campaign, "The mood is very L.A. noir. It's inspired by our fall collection."
I'm tempted to call it a case of "chicken or the egg" whether or not the vintage Hollywood-inspired campaign was brought on by the popularity of Del Rey's style, or if Del Rey was chosen to model because they needed a retro girl. All I can definitively say is that since her debut, I've seen a non-stop stream of girls wearing Del Rey's signature floral crowns. I myself am guilty of attacking my hair with a curling iron in an attempt to achieve her old Hollywood wave.
This is Lana Del Rey's first modeling gig since signing to Next Models in January. A minifilm featuring the star singing a cover of "Blue Velvet" will be released on hm.com on Sept 19 and used in their upcoming TV commercials.
What do you think of Lana Del Rey's H&M campaign teasers? Leave your comments below!
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