OK Go are famous for their innovative, instantly viral music videos--and their latest is about to do for dogs what "Here It Goes Again" did for treadmills.
The powerpop quartet's "White Knuckles" clip features the same precision-timed choreography that made their other one-take videos ("A Million Ways," "This Too Shall Pass," and the Grammy-winning "Here It Goes Again") so compelling to watch. But this video's shoot may have posed an especially tough challenge, as it involved coordinating 12 dogs and, just for a fun, one scenery-chewing goat. In showbiz, the old adage goes that one should always avoid working with animals, but OK Go make it look easy here.
It turns out OK Go had to engage in a lot of practice to make this perfect. The band and video director Trish Sie (sister of frontman Damian Kulash, who directed the group's other groundbreaking dance videos) worked for two weeks with the four-legged video actors (provided by the aptly named Talented Animals agency) and trainer Lauren Henry to prepare for the shoot. When the time came to finally film the video, it took 15 takes to get it just right.their website:
"For our latest video, 'White Knuckles,' we had the opportunity to work with some amazing collaborators. These four-legged rock stars worked harder (and with a lot less complaining) than we did, and never ceased to make us smile during the extensive training and filming process. As most of the dogs in this video are rescues, we decided to donate a portion of all proceeds from the sale of the video on our site to animal rescue in this country. The video will be available for sale shortly, at which point you'll be able to buy one of several different video packages as a way of donating. But if you just can't wait that long, don't let us stop you from donating directly to the ASPCA right now."
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