From sneakers to sodas, music divisions of consumer companies have been popping up like crazy in the past few years. The trend has actually been great at fostering fresh talent and giving opportunities to unique artists that might not make the cut just yet at major recording labels. Outdoor apparel company Patagonia is next in line to team up with melody makers - not the most rock n' roll company, although if I had the stomach to see 127 Hours I'd probably change that notion (Rick Allen joke aside). But instead of just benefitting new artists, they're benefitting the whole freakin' planet.
Launching today, Patagonia Music brought together a collection of exclusive tracks from the likes of Pearl Jam, Bonnie Raitt, Jack Johnson, Maroon 5, Zac Brown Band, Ziggy Marley and more. The net profits from the sale of these tracks are donated to an environmental charity of the artist's choice, so filling up your MP3 player isn't totally self-indulgent. What could be better than hiking a mountain trail, listening to the song you bought that helped preserve that trail, thinking "you owe me trail." Along with saving the planet with music, Patagonia is also selling tracks from a few hand-picked new artists along with podcasts that spin tales of wild and rugged adventure that hopefully don't end with cutting a limb off.
See the all the exclusive tracks, buy and benefit at Patagonia Music.