Don't get me wrong: Many great artists have won the award through the years, including Guns N' Roses, Eminem and Lady Gaga. But just as many have lost.
In 1986, one-hit wonders a-ha ("Take On Me") beat Whitney Houston and Pet Shop Boys.
In 1994, Counting Crows beat Green Day and Beck. Green Day has gone on to win 11 VMA awards. Beck has won six.
In 2008, Tokio Hotel beat Katy Perry and Taylor Swift. Both women somehow survived the setback.
Still, an award's an award. If you're nominated, you want to win.
Jepsen is vying to follow her mentor (and fellow Canadian pop star) Justin Bieber, who won the award two years ago. Two other Canadian artists have won the award over the years: Alanis Morissette and Avril Lavigne.
Ocean is vying to become the second member of the hip-hop collective Odd Future to win in as many years. Tyler, The Creator won last year.
One Direction and The Wanted are both vying to become the first boy bands to win the award.
The two shows will probably crown different winners again this year. One Direction appear to be the favorites at the VMAs, with Jepsen a possible spoiler. The critically-lauded Ocean is probably the front-runner in the Grammy competition. (Grammy nominations will be announced on Dec. 11.)
The two shows have different eligibility periods, and different sensibilities. The Grammys cover all genres, while the VMAs focus on pop, rock and hip-hop.
The Grammy list of winners includes 14 acts who weren't even nominated for the VMA award, including such big names as Mariah Carey, Toni Braxton, Sheryl Crow, Norah Jones and Adele.
Twice, two acts have competed head-to-head at the two shows, with different acts winning in each case. In 2000, Macy Gray won the VMA, while Christina Aguilera won the Grammy. In 2003, 50 Cent won the VMA, while Evanescence won the Grammy.
Here's some VMA trivia for you.
In 1984, Cyndi Lauper competed against herself with two different videos, "Girls Just Want To Have Fun" and "Time After Time." That helped Eurythmics scoop up the prize for "Sweet Dreams (Are Made Of This)." (That was the only time an artist had two videos in the running.)
A less harmonious couple, Chris Brown and Rihanna, were both nominated for the award the same year (2006). They lost to Avenged Sevenfold.
Two future American Idol judges, Paula Abdul and Jennifer Lopez, were VMA finalists for Best New Artist. So were three former Idol winners: Kelly Clarkson, Carrie Underwood and Jordin Sparks.
Here's a complete list of VMA winners for Best New Artist. I also show whether the act was nominated or not nominated in the Grammy race for Best New Artist.
1984: Eurythmics' "Sweet Dreams (Are Made Of This)." Grammy: Nominated.
1985: 'Til Tuesday's "Voices Carry." Grammy: Not nominated.
1986: a-ha's "Take On Me." Grammy: Nominated.
1987: Crowded House's "Don't Dream It's Over." Grammy: Not nominated.
1988: Guns N' Roses' "Welcome To The Jungle." Grammy: Not nominated.
1989: Living Colour's "Cult Of Personality." Grammy: Not nominated.
1990: Michael Penn's "No Myth." Grammy: Not nominated.
1991: Jesus Jones' "Right Here, Right Now." Grammy: Not nominated.
1992: Nirvana's "Smells Like Teen Spirit." Grammy: Not nominated.
1993: Stone Temple Pilots' "Plush." Grammy: Not nominated.
1994: Counting Crows' "Mr. Jones." Grammy: Nominated.
1995: Hootie & the Blowfish's "Hold My Hand." Grammy: Won.
1996: Alanis Morissette's "Ironic." Grammy: Nominated.
1997: Fiona Apple's "Sleep To Dream. Grammy: Nominated.
1998: Natalie Imbruglia's "Torn." Grammy: Nominated.
1999: Eminem's "My Name Is." Grammy: Not nominated.
2000: Macy Gray's "I Try." Grammy: Nominated.
2001: Alicia Keys' "Fallin'." Grammy: Won.
2002: Avril Lavigne's "Complicated." Grammy: Nominated.
2003: 50 Cent's "In Da Club." Grammy: Nominated.
2004: Maroon 5's "This Love." Grammy: Won.
2005: The Killers' "Mr. Brightside." Grammy: Not nominated.
2006: Avenged Sevenfold's "Bat Country." Grammy: Not nominated.
2007: Gym Class Heroes. Grammy: Not nominated. (Note: The VMAs dispensed with identifying the nominated videos this year.)
2008: Tokio Hotel's "Ready, Set, Go!" Grammy: Not nominated.
2009: Lady Gaga's "Poker Face." Grammy: Not nominated.
2010: Justin Bieber's "Baby" (featuring Ludacris). Grammy: Nominated.
2011: Tyler, The Creator's "Yonkers." Grammy: Not nominated.
- Arts & Entertainment
- Lady Gaga
- Lady Gaga
- Carly Rae Jepsen
- VMA Awards