Justin Bieber is a product of technology. His mom and him put videos of him singing on YouTube, where Usher saw him and eventually endorsed this young man while taking him under his wing, according to CNN Entertainment.
One of the main reasons Bieber became so popular is that the boy can sing. "He has talent," says Yahoo! Music editor Billy Johnson Jr. "He reminded me of the late King of Pop, Michael Jackson," Johnson said in an interview with CNN.
Bieber's journey to stardom via the Internet gave his fans a hands-on investment in building up his fame. Unlike the typical road of only buying his albums and attending his concerts, the technology of the Internet allowed his fans to take even more of a personal part in getting him to the top. His fans became online navigators for "Bieber Fever."
Through Twitter, YouTube, and other sites, his fan base grew and "they all had a hand in championing him," says Billboard Magazine's Monica Herrera on CNN.
Bieber is cute; he has the looks that the young girls go for, and his songs are old-fashioned love songs put to a modern beat. One might call him benign when compared to some of the songs and entertainers out there today. "Benign" is good when it comes to one group spending money on "Bieber Fever"--his fans' parents.
Bieber's fan base includes tweens and teens, all at an age where they are still under the watchful eye of mommy and daddy. The albums, movie tickets, T-shirts, and everything else "Justin Bieber" is purchased with mom and dad's money. The parents find this kid likable for his clean and wholesome looks, songs and lifestyle.
Parents endorsing "Bieber Fever" has been a major plus in pushing the growth of this phenomenon, which is getting bigger every day.
Will the "Bieb" be another Michael Jackson? This is not likely, he may even drop a few rungs down the ladder within the next couple years. I wouldn't be surprised if his concerts give way to smaller club shows and country fairs as his fans get older. He is a teen wonder, and unless he can move with the times, like Michael Jackson was able to do, he could be filed under "remember when" with everyone from David Cassidy to the Backstreet Boys.
More from Associated Content's Roz Zurko:
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