It's been a tough year for Haiti's native son Wyclef Jean, whohas been an ambassador, assessing the country's devastation and securing aidafter the January earthquake. He is also hoping to inspire people to stayupbeat.
He has teamed with Kraft Foods RITZ crackers for a new commercialfeaturing a remix of his song "17." The new version takes on a marching bandfeel with signature horns, guitars and even Auto-Tune. The 30-second commercialhas the look and feel of a New Orleansstyle block party parade.
"We are collaborating because music and food are always atthe center of people getting together for good times, and '17' (Marching BandRemix) is a song that helps us remember how much fun it was being young andhanging out with friends," Wyclef said.
RITZ has even created a game to promote the collab withWyclef. On its Facebookfan page, users can play a Guitar Hero-like game. Points are earned for hitting in-sync theappropriate multi-colored RITZ notes.
Players can choose between two songs-the "17" and remix ofEarth, Wind & Fire's "Let's Groove."
The fan page also offers island themed RITZ cracker recipes.