I’m here at overcast South by Southwest, the annual tech-music-film rodeo in Austin, Texas. The cool girls are frantically charging their app-heavy iPhones. In their branded ponchos and awesome New Cure jeans, they’re prepping for a panel shortly on female orgasms.
Don’t fret: I have no time to chip off cheap jokes on matters so...profane. I cannot take my eyes or fingers off a much, much more sacred tech adventure: the Pope App.
I promise I’m not just trying to wrangle #pope and #sxsw—two trending topics on Twitter—into this one piece. Nah, I am just fixated on the work of the Pontificium Consilium de Communicationibus Socialibus. Clever developer name, no? Took lots of focus-grouping; rejected were PONTCN and POHPE.
Pontificium Consilium de Communicationibus Socialibus is a real shop, a dicastery of the Roman Curia, no less, founded in 1988 and dedicated to the proposition that the gospel must be spread, at all costs—by electronic media, if necessary. This should come as no surprise.
Read More »from Appitude: John Paul 2.0? Pius XP? The pope, of course, has an app







