Some may watch and listen to that clip and fail to see the appeal, but I've done extensive research on the track by attending a 13-year-old's birthday party over the weekend and I'm prepared to share my observations for you here.
First, the track has a good beat, which is mandatory for filling the dance floor. Perhaps more importantly, the song features a few verses with semi-rebellious, semi-clever lyrics. Everything starts off all well and good with references to a black dress, tights, cigarettes, a trust-fund actress, and French kissing, but it's the following lines that really get the kids going: "You tell your boyfriend, if he says he's got beef / That I'm a vegetarian and I ain't f**king scared of him." You see, 3Oh!3 cleverly manages to juxtapose "beef" --which in this instance is used as slang for "a problem"--with vegetarianism. And then they follow it up with some tough-guy posturing. They're the type of lyrics that a group of teens can shout along with and feel like they're really frickin' cool.
The chorus is catchy enough, if somewhat disposable, but the real knockout punch is the breakdown that comes more than halfway through the song. "Shush girl, shut your lips / Do the Helen Keller and talk with your hips." It repeats three times, gaining in intensity with repetition. It's the sort of random reference that teens love, featuring a historical figure that they probably learned about in school. And again, there's that sense of faux rebellion. Children are usually taught from a young age that it's not right to mock the deaf and blind, yet 3Oh!3 have the nerve to "shush" a girl and command her to "do the Helen Keller," which would likely offend the deaf and blind if they heard and/or saw the track or video. Then, they add in the slightly sexual "talk with your hips" phrase.
Based on that track, some might think 3Oh!3 is nothing more than a one-hit novelty act. But I can tell you at that 13-year-old's birthday party, "Don't' Trust Me" got the dance floor moving as much as Lady Gaga's "Poker Face" or "Burnin' Up" by the Jonas Brothers. But I don't want you to base your opinion of that track alone. Below I've included the video clip for "Electroshock," so you can see a bit more of 3Oh!3. Watch that clip, and tell me if you trust 3Oh!3 Is this a legit new act or merely a couple of jokers cashing in on teens' baser instincts?