But so it is that young Ellie Goulding, whose debut album Lights has managed to excite critics and consumers alike in her homeland, sits, speaks and sings for Y! Music and provides one of the personal highlights of this year's gathering.
Goulding's intriguing blend of intelligent lyrics, melodies incorporating both acoustic and electronic textures, and overall catchiness mark her as one British success likely to be welcomed Stateside with open arms.
But on this day in Austin, just a week after her hugely successful album is finally seeing its American release, Goulding is one of many thousands of international artists seeking attention at the colorful SXSW musicfest. Charming, personable, highly intelligent and quite funny, she graciously offered up acoustic versions of her lead single "Starry Eyed" and "Guns And Horses," told us a bit about herself, and will likely be making many new American fans as a result. See for yourself.
- Ellie Goulding