Though the rappers have been criticized by independent retailers for signing exclusive deals with iTunes and Best Buy, those agreements may have made it possible to avoid a leak. Many leaks happen because CDs are lifted from the manufacturing plant, or during shipping. Since the Best Buy exclusive deal limited the supply chain, it may have been easier for Def Jam to know when a leak would be inevitable and fast track the release to the iTunes store. If this is the case, this sort of release plan may become a model for new records by major acts.
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- Best Buy