"It's invisible. It's in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music," she said.
Gaga also acknowledged that the sale did not eat into her own profits. "It wasn't really 99 cents, because Amazon paid the difference on all of those purchases as part of their promotional campaign for one of their new services," she explained.
According to Billboard's sales estimates, Amazon's deep-discounted downloads accounted for nearly 440,000 of the 1.1 million first week sales for Born This Way. She sold 662,000 downloads from digital retailers in total, setting a new record for first-week digital album sales.