The Rolling Stone Blog

Video: Beyonce’s ‘Sexually Provocative’ Perfume Ad

By | The Rolling Stone Blog – Wed, Nov 17, 2010 9:23 AM EST

 

An ad for Beyoncé's perfume, Heat, has been banned from daytime TV in Britain. "Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," said Advertising Standards Authority, which has ordered that the clip not be shown before 7:30 p.m.

Photos: Hip-Hop Royalty: Jay-Z and Beyoncé

The perfume company, Coty UK, said that the ad was "intended to reflect the singer Beyoncé's personal 'sexy chic' style" and is not "overtly graphic or explicitly sexual and at no point was Beyoncé naked."

'Sexually provocative' Beyoncé ad ruled unsuitable for kids [The Guardian]

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