P. Diddy Turning to Women's Fashion

03/18/2005 2:17 PM, AP


P. Diddy is looking to give women a fashion makeover.

The hip-hop mogul, who already has his successful Sean John clothing line for men, told The Associated Press he is working on a women's line that will make its debut in October.

"It will be reflective of a contemporary lifestyle label that will reflect the diversity of the lifestyle of a young woman," he said in a recent interview.

"She'll have something to wear to work, to go out and in the evening and party with her friends, she'll have a pretty dress to go out on a date with, even laid-back and more sporty things."

P. Diddy says his inspiration for the line comes from what is able to turn his head: "Enough class, but enough flair and flavor to be able to turn me on."