Beyonce and Jay-Z Move to Trademark Their Baby's Name

I used to love Beyonce but she and her husband are really #$%$ me off with this baby crap! Please you are not the first nor the last to have a baby get over yourselfs!

It's funny when celebrities have a baby--they act like their child is so much more amazing than anyone else's....gag me!

OMG. Using the kid already to make a buck. That's why they picked a stupid name. As if anyone else would use it. They can have it.

Oh these so called "celebrities" and their enormous egos!!! (rolling eyes)

I like Beyonce’, but this seems very self absorbed. The child is barely a month old and they’re already thinking of brand naming her. Geez!

Gee, aren't they greedy enough, lets exploit our kids now

Jay-Z is one ugly dude

OMG These 2 are real pieces of *%&$ SO Self Absorbed. ONLY if it goes to a REAL charity can these be forgiven

Who knew that a bundle of joy could also be a bundle of money?

nothing like proud parents pimping their kid. trash with money is still trash

THEIR ARROGANCE SUPERCEDES THE RIDICULOUS NAME OF THEIR BABY, WHY TRADEMARK THE SILLY NAME....IT'S NOT LIKE PEOPLE ARE GOING TO WAIT IN LINE TO NAME THEIR BABY "BLUE IVY"!!!!!!!!

They have to recoup the money for paying the surrogate and the $1 million hospital room somehow.

Oh, we have a baby! Quick, sell him for even more cash. REALLY classless. Typical trailer trash.

Anything 2 make a buck.

the rich get richer and the poor get poorer. Whose to blame here. We put these celebrities on crowns of glory. We worship them, buy their stinking perfumes, stupid looking clothes, crazy music, go to their ridiculous concerts or movies only to be disappointed. There are more award shows than I care to even look at: Grammys, SAG, People's Choice, Kid's Choice, Oscars, MTV, Soul Train, etc. Our society says to worship these folks as if they have really made a serious contribution to society. They give some money to a charity and think that gives them the right to be excluded from many things. Take one of these stars and put them over in the war going on and see how long they last. The people we really should be thanking and celebrating are our veterans, teachers, law enforcement, charity workers, people who volunteer to help those less fortunate. Those who are out of work, unemployed and homeless because this country is going backwards.
Honestly, I am sick and tired of hearing their names. Every time I click on Yahoo I have to hear or see about Jay Z and Beyonce. Not interested in seeing her boobs right now.

i don't know why this makes my stomach SICK?...but it does. Greed..... blatantly greedy. Anything to make a Buck!

Of course they are! If they could, they'd be trying to declare their spawn's birthday a day of National worship! While yes, most people are extremely excited about, and proud of their newborn children (as it should be) but this presumptuos, overly-entitled couple thinks theirs is more important than any other, and that rest of the world should be in awe-of and worship their baby. After their behavior with the hospital fiasco I would NEVER purchase anything affiliated with either of them again. I think they are deplorable examples of celebrity conceit and arrogance. I'm so sick of seeing and hearing about them. How long are they going to be able to milk the birth of a child for media coverage?

Talk about self-absorption...kid is not even crawling and already is a marketing tool. Wow!!!!

I had little respect for these two to begin with. Now I have none. I hope NO ONE ever buys anything with the name Blue Ivy on it. Totally agree w/Scott B. They're nothing but a couple of overpaid pimps.

Seems like they had the kid -- to compete with Baby Phat?