Grammy show producer Ken Ehrlich had considered putting dancing/electronica music into the ceremony in the past, but could never quite figure out how to incorporate the high-energy club feel in front of a sometimes staid audience.
He thinks he's figured it out this year. For the first time, the Grammy show will put the spotlight on the genre with a segment featuring Grammy nominees Deadmau5, the Foo Fighters, Chris Brown, David Guetta and Lil Wayne, all performing in a tent space amid 1,000 fans.
"We decided to go all out this year," Ehrlich said of the performance taking place outside the Staples Center in Los Angeles, where Sunday's ceremony will be held. "All we're going to try and do next week is to try and put the home audience in the middle of it. ... It is more than just sitting there and watching it."
Dance music did not receive its own category until 2003 with the best dance recording/dance field, and the music had not been featured with its own segment in the show.
"I don't know that I figured out a way to do it that felt right until now," Ehrlich said in an interview Monday. "My feeling about dance is it's such an immersive experience for the participant, that to put it on stage ... where the audience is not a part of it ... I don't know, honestly, until we came up with the idea of doing it this way, I don't know if it ever would have worked."
Ehrlich calls the performance the "most ambitious number that we've ever done outside the Staples Center." It will feature at least four cameras from audience level as Deadmau5 (pronounced dead mouse) and the Foo Fighters perform his remixed version of the band's song "Rope," which netted him one of his Grammy nominations, and as Brown and Lil Wayne perform with Guetta.
Ehrlich said the performance reflects the popularity of dance music over the past few years.
"As much as a recorded medium that it is, and the fact that it's selling a lot of CDs and downloads, it's really a live experience," he said. "It is more than just sitting there and watching it."
Other performers on the show include Adele, Bruce Springsteen, Chris Brown, Paul McCartney and Taylor Swift for what Ehrlich boasted would be a "pretty amazing show."
"What I try and do when we're building this show is to think about the audience first. ... What can I do that's going to keep an audience for 3 1/2 hours watching the Grammy Awards?" he said. "I do try and look for how broad I can make it and still assume that people are going to tune in and stay with it."
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Online:
http://www.grammy.com
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Nekesa Mumbi Moody, the AP's music writer, reported from New York. Follow her at http://www.twitter.com/nekesamumbi.
