The Beatles, "The Beatles" (also known as "The White Album") - After issuing such classic album covers as "Sgt. Pepper's Lonely Hearts Club Band," The Beatles took it minimalist for their 1968 self-titled eighth album. Commonly referred to as "The White Album," it was designed by pop artist Richard Hamilton, and features only the band's name tastefully embossed on the right side and originally featured a stamped serial number, as Hamilton once explained, "to create the ironic situation of a numbered edition of something like five million copies." To this day, the album remains iconic. Rutherford Chang has even set up a gallery where he displays nothing but copies of "The White Album."