'N Sync, Joe, And Britney Announce McDonald's Promo

07/21/2000 12:00 PM, Yahoo! Music
Craig Rosen

(7/21/00, 12 p.m. ET) - 'N Sync, Joe, Carlos Vives, and Britney Spears (via satellite from San Antonio, Texas) were on-hand to help McDonald's kick off its Summer Music Event 2000 promotion at a McDonald's restaurant located in Philadelphia yesterday. As the musicians spoke to reporters inside the restaurant, thousands of young fans waited outside hoping to catch a glimpse of their favorite music superstars. McDonald's officially announced a major national advertising campaign that will be exciting to both younger and older music lovers.

The McDonald's Summer Music Event will offer customers three eight-song albums featuring popular Jive Records artists Spears, 'N Sync, and Joe as well as other major artists such as Sisqo and Vives. Customers may buy the album's for $4.99 each with the purchase of any regular priced menu item.The Groove album includes rap, hip-hop, and R&B songs from artists such as Joe, 702, DMX, Mary J. Blige, Mystikal, Q-Tip, R. Kelly, and Sisqo.

"I'm really excited about this album. I feel like this album will really push R&B music and bring a lot of my fans in," said Joe at the press conference. "I think it's a great connection with R&B and McDonald's, because I eat McDonald's every day, personally. I mean the fries are my favorite… I love the fries."

Joe clarified that he's not just involved with the McDonald's campaign for the free French fries. "I think it's another fun way to bring my fans to my music and to enjoy the music of myself, Sisqo, Carlos, 'N Sync, and Britney. So, it's a great opportunity for this album to come out."

The Rhythm album combines upbeat Spanish and English versions of songs from Vives, A.B. Quintanilla (Kumbia Kings), Enrique Iglesias, Carlos Ponce, Selena, and Thalia.

The remaining album titled Your #1 Requests… And More pairs up 'N Sync and Spears. The disc features two brand new releases from each artists and exclusive remixes of the Spears' hit single "Oops!… I Did It Again" and 'N Sync's "Bye, Bye, Bye."

Spears, 'N Sync, Joe, Vives, and Sisqo will be featured in concert-themed commercials for McDonald's in support of the Summer Music Event. A nationwide teaser campaign will begin on July 28 featuring short clips previewing the full length commercials. The three exclusive albums and will be available starting August 4 through August 24.

A 35-minute video featuring personal interviews with the artists and a behind-the-scenes look at the making of their commercials will also be available for $4.99 with the purchase of any regularly priced menu item.

-- Jason Gelman, New York

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