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Ashanti's Fights Domestic Violence With Mini-Movie
10/21/2003 3:00 PM, Yahoo! Music
LAUNCH Radio Networks
(10/21/03, 3 p.m. ET) -- Ashanti's never before seen mini-movie version of her video for "Rain On Me" became available to the public exclusively on a LidRock CD-ROM on Friday (October 17). The CD-ROM is available at LidRock.com in exchange for a $5 donation to the effort to end domestic violence. The CD-ROM is the only place to check out the long form mini-movie starring Ashanti and Larenz Tate. Renowned director Hype Williams directed the clip. The 23-year-old singer, Island Def Jam and LidRock partnered with the San Francisco-based Family Violence Prevention Fund (FVPF) to raise awareness about the issue of domestic violence this month. October is National Domestic Violence Awareness Month.
Ashanti said in a statement, "We wanted to make a short movie that was 'real'--that showed no matter if you're rich or poor, black or white, famous or not, domestic violence can touch your life."
The "Rain On Me" short form music video that is currently airing on MTV contains select clips from the mini-movie interspersed with live performance footage.
On October 17, a public service announcement about domestic violence starring Ashanti began airing nationally on more than 4,000 movie screens at Regal Cinemas, United Artists Theatres, Edwards Theaters and Hoyts Cinemas. The PSA is expected to reach millions of people.
LidRock is a breakthrough entertainment distribution platform that enables CDs, CD-ROMs, DVDs and other entertainment assets to be delivered to consumers on fountain drink lids.
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